Magic Cup on the Move: Why Our Menu Always Features Something New
Welcome to fall, everybody!
Autumn is a favorite season for many of our customers…and we don’t blame them. Something about this time of year––the transition from warm to cool, from vacation time back to a daily routine, from fresh and zesty flavors to dishes that are more cozy and full of spice––always makes us feel like celebrating.
Change can be an exciting and wonderful thing.
In fact, it’s our love of change (and our respect and admiration for our customers) that drives us forward and inspires us to keep updating our menu whenever possible. And staying on top of new trends and uncovering new ways to innovate and improve our recipes isn’t just something that makes us happy; it’s also an essential part of the food and beverage industry.
Listening to Our Community
When it comes to the tea and boba business, we’ve learned we have to trust our customers' input. Their tastes are our compass: the way we decide what drinks and treats to offer to our community and when. Popular demand is our preferred mandate, and it’s helped us make some key decisions about our menus in the past.
Remember our line of Hibiscus Tea beverages? How about our line of Andes Mint Frappes? Both series of drinks were created thanks to input from our customers. We listened. We heard you. We knew you were right. Being an innovative franchise means you have to be prepared to take advice… and use it when it’s good.
Looking Ahead for Fall
These days we’re blending your customer input with our expertise to make something magical for fall.
We know our Magic Cuppers are all about autumn flavors––particularly the seasonal favorite known as “pumpkin spice.” But, true to our promise to continue revolutionizing and to keep introducing you to new tastes from both the East and West, we’ve actually reinvented the traditional pumpkin spice drink to bring you a brand-new beverage inspired by an emerging Asian trend.
Meet our new Dalgona Foam series: our very own version of a frothy iced beverage from South Korea, now available with spicy pumpkin flavoring. With this line of drinks, you can choose to have the silky-soft, coffee-infused Dalgona foam sit atop a regular latte or chai. And, if you’re feeling in an autumn mood, you can ask to have our proprietary blend of warm and pumpkin-y spices mixed in.
No matter the season, we’re always looking out for you and striving to come up with the perfect drink to wow your tastebuds and put a smile on your face. That’s why we’re always changing––moving from one great flavor to another.
Stay tuned to see what tasty adventures we’ll take you on next.